NZ King Salmon: Omega Plus Pet Food Range
New Zealand King Salmon are locally and internationally renowned for their premium King Salmon products, with their origins deeply rooted in the Nelson and surrounding Marlborough Sounds regions. They are passionate about sustainability and were looking to launch a pet food range - using the undesirable cuts of King Salmon product that would otherwise go to waste. After conducting a considerable amount of market research and focus groups, I had the opportunity to work alongside Downing Creative Marketing to create the packaging design. The brief was to take an already existing brand look and feel and apply it to various packaging types (including resealable pouch bags, tins and bottle labels), while promoting the key product benefits of Omega Plus. So far, the product has been a great success for NZKS and allowed them to stake their position in a highly competitive pet food market.