Warehouse Stationery were keen to grow their online fanbase, especially on Facebook and Instagram. So the idea was to take a well–known internet topic of life hacks, and make it relevant to Warehouse Stationery in the form of short, engaging online content. A suite of videos were created, giving people helpful tips at key times like Christmas and Back To School (which also happen to be the busiest time of year to buy gift and stationery supplies), then shared online to cut through cluttered social newsfeeds. The videos were a massive success for Warehouse Stationery, with some reaching over 100,000 unique views on their social channels, and shared over 300 times.
