New World had huge success with the Little Shop and Little Kitchen promotions. But in 2016, the task was to take a more wholesome and sustainable approach, and thus the idea of Little Garden was grown. I worked closely with the lead designers, providing art and creative direction to create a full in-store POS suite, using bright colours and illustrations to appeal to shoppers - both young and old. This suite was then displayed at New World stores across New Zealand during the promotional period. Dynamic digital banners were also created for high impact websites such as Stuff and Metservice, as well as online content videos. All of this helped to make Little Garden one of New World’s best performing (and more importantly most loved) campaign to date.
